HVAC shops in Detroit miss a third of their calls. Hank picks up.
You’re running a shop covering the Metro Detroit (313area codes). Phone’s ringing, you’re on a job. Hank picks up, qualifies the work, and texts you back a clean job card. Heating-system failures during winter cold snaps drive the biggest call surges in this region.
Local context · Detroit, MI
Metro Detroit's aging housing stock and brutal winter cold snaps produce concentrated emergency demand — frozen-pipe calls cluster on the same Tuesday morning every January.
● founder-led · onboarding the first 25 shops
The math, for a Detroit-area shop
Cooling season is when you make the year. It's also when you miss the most calls.
40%
of HVAC calls during heat waves go to voicemail — peak demand, peak misses
$520
average value of a residential HVAC service call lost when a customer hangs up
5 min
before a customer calls the next shop on Google. They aren't waiting.