Roofers in Detroit miss a third of their calls. Hank picks up.
You’re running a shop covering the Metro Detroit (313area codes). Phone’s ringing, you’re on a job. Hank picks up, qualifies the work, and texts you back a clean job card. Hailstorm season is the make-or-break window for roofing shops in this region — first roofer to pick up wins the roof.
Local context · Detroit, MI
Metro Detroit's aging housing stock and brutal winter cold snaps produce concentrated emergency demand — frozen-pipe calls cluster on the same Tuesday morning every January.
● founder-led · onboarding the first 25 shops
The math, for a Detroit-area shop
Storm season is feast or famine. Voicemails turn it into famine.
50%
of post-storm roofing calls go unanswered as crews are out climbing
$8,400
average value of a roof-replacement job lost when the homeowner calls the next roofer (service tickets average less; we model the upside)
90%
of homeowners who can't reach a roofer call the next one within 10 minutes