Electricians in Detroit miss a third of their calls. Hank picks up.
You’re running a shop covering the Metro Detroit (313area codes). Phone’s ringing, you’re on a job. Hank picks up, qualifies the work, and texts you back a clean job card. Severe-weather outage calls drive surge demand — and customers in the dark do not leave voicemails.
Local context · Detroit, MI
Metro Detroit's aging housing stock and brutal winter cold snaps produce concentrated emergency demand — frozen-pipe calls cluster on the same Tuesday morning every January.
● founder-led · onboarding the first 25 shops
The math, for a Detroit-area shop
When the lights are off, the customer doesn't leave a voicemail.
35%
of calls to electrical shops go unanswered during the workday
$420
average value of a residential electrical service call lost when a customer hangs up
85%
of customers who can't reach you call the next licensed electrician on the list
He sounds like a person — one who knows the difference between a tripped breaker and a real outage.
Transcript · live
Hank
Cardinal Electric, this is Hank — what's going on?
Caller
Half my house lost power. Living room and kitchen are out, bedrooms are fine.
Hank
Okay — quick check first: have you tried resetting the breakers? Look in your panel for any switches that are halfway between on and off.
Caller
I checked, none of them tripped. They all look normal.
Hank
Got it — that's not a simple breaker, that's a panel issue or a feeder problem. We can get a licensed electrician out today, service call's $129. What's the address?
Caller
1820 Cherry Street.
Stop sending outages to voicemail.
Founder-led early access for Detroit-area shops. Hand-walked setup with the first 25.